Networks hide badly rated shows by misspelling their names in Nielsen submissionsOn July 9, 2017 by Kenna
When a network TV show performs badly, the networks deliberately introduce errors into the episodes’ metadata before submitting it to the Nielsen ratings, so that the episode is counted as a separate show and doesn’t bring the season’s average rating down.
NBC has falsified its records for the “NBC Nightly News” 14 times this season — including an entire consecutive week of this orthographic shenanigans — while ABC has changed its “World News Tonight” to “Wrld News Tonite” seven times so far, and CBS has had a round dozen submissions of its new flagship, the “CBS Evening Nws.”
Networks also routinely falsify their metadata for reruns, so that the lower rerun viewership doesn’t bring down the first-run average.
Nielsen has vowed revenge: “if we find a network working in contrast to this agreed-upon policy, we address the issue in a direct fashion as a way to maintain fairness and balance over all of our clients and the industry as a whole.”
If I mistakenly write “NBC Nitely News,” you can probably still tell what program I’m talking about. Nielsen’s automated system can’t, however, and a report Thursday in The Wall Street Journal details how networks are taking advantage of that fact to disguise airings that underperform with viewers.
It’s described as a common practice in the world of TV ratings, where programs with higher ratings can charge advertisers more to run commercials. When an episode performs poorly with viewers, the networks often intentionally misspell the show title in their report to Nielsen, according to the Journal. This fools the system into separating that airing out as a different show and keeping it from affecting the correctly-spelled show’s average overall rating.
TV networks hide bad ratings with typos, report says
(Image: Pargon, CC-BY)
Shirley Yamauchi paid $1,000 for her 27 month old son’s United flight from Houston to Boston, in part because the kid is half her size and in part because it’s illegal to fly with kids on your lap once they turn two.
AT&T, which has successfully lobbied state governments and the FCC to ban any broadband competition in the markets where it operates, says that its forced arbitration “agreements” aren’t really forced, because people in the markets it serves could just not use the internet.
Starting July 10, you can bid on TRS-80 computers, dot matrix printers, Realistic speakers, shortwave receivers, old catalogs, and company “memorabilia” from the bowels of bankrupt RadioShack. From the auction site: From humble beginnings in Boston in 1921, over the past 95 years RadioShack established itself as a globally recognized leader and the go to […]
Although the iPhone 7 and rugged Android devices like the Samsung Galaxy S8 can survive a dunk in the pool, their ergonomics make it difficult to bring them into the shower without risking a shattered screen. That’s why the Bluetooth Shower Speaker continues to be awesome.This water-resistant wireless speaker is designed to fit anywhere in […]
Whether you need to grind through dry, wordy material like legal briefs and school textbooks, or you just want to make it through more than one novel per year, speed reading is a useful skill no matter the context. But certain methods will only superficially boost your abilities at a cost to actual comprehension.To condition […]
Excel, Microsoft’s venerable spreadsheet program has some seriously powerful capabilities. But unless you know where to look in the maze of menus and toolbars, you probably leave the pivot tables and conditional formatting to your office’s Excel guru. If you want to level up your skills and steal the title from the resident guru, take […]