It is routine for companies — and even individuals — to send emails with “beacons,” transparent, tiny images that have to be fetched from a server. Through these beacons, companies can tell whether you’ve opened an email, whom you’ve forwarded it to, and even your location from moment to moment.
The embedding ofRead More
The creative geniuses on your marketing team have achieved what seemed impossible a mere six months ago: They’ve developed an exciting campaign using a trendy technology — an artificially intelligent chatbot, deployed on the website and on social media — in a way that’s simultaneously on-brand, cost-conscious, and effectively drives conversions. This would seem causeRead More